KC Masterpiece®

The Real Deal: It might be hard to describe, but you know it when you see it. Or, in the case of KC Masterpiece® Barbecue Sauces, you know it when you taste it. That perfect blend of rich tomato, molasses and spices that people from Kansas City recognize as their own, and you have come to crave. A flavor that could only be concocted in a place like Kansas City - home to the world's largest barbecue competition, countless barbecue restaurants, and where low and slow isn't just a way to cook, it's a state of mind.

The KC Masterpiece® story started in Kansas City 30 years ago, when Dr. Rich Davis - a local physician and barbecue aficionado - decided to make his own sauce. The result was a perfectly tangy, perfectly sweet, perfect-for-any-meat flavor. It won Dr. Davis the first-ever "Best Sauce" award at the American Royal Barbecue Competition 30 years ago, allowing him to quit his job and focus on his true passion: barbecue. Since then, the rich taste of KC Masterpiece® Barbecue Sauce has grown in popularity to become one of America's favorite barbecue sauces. In fact, it's still the number one sauce in Kansas City, barbecue's hometown.

In addition to barbecue sauce, the KC Masterpiece® product line-up includes marinades and seasonings. KC Masterpiece® Marinades are an easy way to add excitement to meals, enhancing the taste of meat and transforming an everyday dish into something extraordinary. KC Masterpiece® Seasonings are a mouthwatering blend of signature spices in a dry seasoning - perfect for a rub on steak, chicken, pork and more.

Since every backyard barbecue is better with music, KC Masterpiece® is hitting the road with chart-topping country artist Keith Urban in a quest to celebrate Real People, Real Music and Real Food across the country. Like the authentic flavor of KC Masterpiece® Barbecue Sauce slathered on food hot off the grill, Keith is the Real Deal - a contemporary country music songwriter, singer and guitarist with his own authentic sound. His passion for music ignites fans across the world, with millions of people experiencing the Keith Urban Escape Together World Tour last year. Fans literally Escaped Together - whether tailgating outside of arenas before the show, being inspired by the music during the performance or grilling in the backyard afterward with family, friends and the music set on high. Keith says when it comes to barbecue, "it's the hang time that's important, the opportunity to unwind and just have fun."

As the headline sponsor of this year's Keith Urban Summer Lovin' 2010 Tour Together with KC Masterpiece® and Kingsford®, which promises to sizzle as it stops at state fairs, festivals and major arenas across the county, KC Masterpiece® will be giving fans the chance to win a once-in-a-lifetime Real Deal experience - a private barbecue and concert with Keith, and much more. Follow us on Facebook.com/KCMasterpiece and stay tuned for the chance to win concert tickets. After all, you can't have country without barbecue!

If you're talking about a person who's the Real Deal, you better believe he or she loves life, but is hard working, passionate about the little things that are important, and someone you can unflinchingly trust to do the right thing. It's that person who goes to work every day and doesn't complain, but rather, strives to make everyone's life a little better. A co-worker who loves to cook so much that he is constantly bringing the fruits of his labor into the office for everyone to try. A doctor who knows all of her patients on a first-name basis without a reminder from the nurse. A songwriter who sings from the heart and tries to inspire others. Or, maybe it's you.

Yes, the Real Deal comes from all walks of life and makes your community a better place, which is why this year KC Masterpiece® wants to honor people that are the Real Deal and inspire others to celebrate them with us. So, if someone recently told you that you're the Real Deal, or if you did something lately that deserves that kind of praise - from cooking an amazing meal for your family to fixing your neighbor's car - we want to hear from you. Connect with us on Facebook.com/KCMasterpiece and stay tuned for the chance to win tickets to see Keith Urban - someone we think is the Real Deal when it comes to music.